They lose this clarity if you pack them together in the body. Letters appear bigger and bolder and viewers can see them from a distance. The word “sans” means “without” to show the absence of the tiny extensions on the letters. Serif fonts have distinct line heights that make them more legible in dense copy.Īrial is the classic example of a sans serif font.
Newspapers and magazines use serif fonts for body text as they are easier to read. The letters have tiny extensions that appear to connect them together in words as one letter leads to the next. Times New Roman is the classic example of a serif font. Typefaces are also brand symbols that help the audience relate to it through the presentation.īefore you get into the deep end, let’s learn the distinction between two major font types. The right choice of fonts or font pairings can make your text stand out by separating it from other elements around it. The words on the slides have to capture interest, send the right message, and support the visuals in those few seconds.įonts influence your audience by setting the tone and atmosphere of the presentation. When you run through your slides, they will linger for just a few seconds. Why is choosing the right fonts so critical?
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